Released on: September 11, 2008, 8:59 am

Press Release Author: pTools Software

Industry: Software

Press Release Summary: Irish content management software house pTools has partnered
with digital asset management (DAM) technology leader Equilibrium. The move sees
pTools Enterprise Content Management (ECM) software for Microsoft® SharePoint by
integrating it with MediaRich® DAM for SharePoint, Equilibrium’s Digital Asset
Management software.

Press Release Body: pTools today announced that it has further enhanced its
Enterprise Content Management (ECM) software for Microsoft® SharePoint by
integrating it with MediaRich® DAM for SharePoint, Equilibrium’s Digital Asset
Management software. Organisations can now use pTools ECM to manage valuable image
and video assets and to enhance SharePoint deployments across the enterprise.

pTools integration of MediaRich facilitates flexibility and the rapid deployment
necessary for critical digital asset and web content management initiatives, all
within the overall SharePoint document collaboration architecture.

Commenting on the partnership, Tom Skinner Managing Director of pTools says: “This
partnership with Equilibrium builds on pTools capabilities in image and workflow
deployments. By using MediaRich with pTools, customers can deliver image and
workflow applications with greater ease and efficiency. This makes video, digital
imagery and document image assets work for claims, case management and general web
systems available in a way that’s increasingly demanded by business.”

pTools product architecture with MediaRich and SharePoint provides end-to-end ECM
software to customers that covers web content management, digital asset management,
plus document collaboration and records management on a single platform. This allows
seamless interoperability of workflows and user interface with pTools, MediaRich,
SharePoint and other Microsoft applications.

\"Teaming up with pTools to offer MediaRich DAM for SharePoint software to its
European enterprise and corporate clients in Ireland and the UK, as well as North
America, will drive greater productivity across the organisation,” commented Joe
Bosurgi, Managing Director of International Business at Equilibrium. “This new
relationship will benefit pTools customers while at the same time play a key role in
growing Equilibrium’s international sales in the very active Irish and UK markets.”

pTools architecture allows re-use of content across multiple applications from a
single repository, while maintaining all the necessary workflow and compliance rules
demanded of enterprise level initiatives. Content compliance within pTools uses
sophisticated audit trail functionality that allows pTools customers to validate all
events in the life of the content developed.

pTools application programming interface (API) enables content management
professionals to use pTools development tools to deliver solutions for Intranets,
Extranets and Internet applications. Key features include: pTools advanced workflow
and content compliance; Web2.0 functionality; pTools Forms; MediaRich digital asset
management; Microsoft SharePoint integration; clean code accessibility output;
pTools “content element model”; content security marking; SEO optimisation; and
multi-site content syndication.

pTools is a leading mid-market enterprise content management software vendor
providing high level feature functionality that delivers powerful content management
for critical enterprise initiatives.

-ENDS-

About pTools™ Software:

pTools is a leading developer of Enterprise Content Management software and
Microsoft Gold Partner with headquarters in Dublin, Ireland. pTools ECM software is
used to develop enterprise content application solutions for Intranet, Extranet and
Internet systems for customers in private and public sectors in UK, Ireland and
internationally. pTools software combines powerful ECM functionality with
user-friendly interface and enterprise application architecture. For more
information, go to www.ptools.com

About MediaRich DAM for SharePoint
Equilibrium MediaRich DAM for SharePoint is a robust high volume media distribution
and repurposing engine, which seamlessly integrates with Microsoft Sharepoint Portal
Server creating a powerful self-service Digital Asset Management (DAM) system.
MediaRich allows any organization to collaborate and manage all of its digital
assets. MediaRich can scale to meet any business\' digital asset needs regardless of
the number of users or the original document, image or video file size or type. It
extends the collaborative experience of SharePoint. The resulting solution allows
delivery of consistent brand assets for the Internet, print, mobile devices and
Office applications.

Equilibrium MediaRich does not require a special asset repository or database.
MediaRich intelligently ingests asset metadata and thereby extends SharePoint 2007’s
search capabilities. It also adds previews to all assets, no matter what the
original file format/size. Microsoft Office, image or video assets can be edited and
deployed either as single items or in batches

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the
first automated graphics processing software, DeBabelizer®, now leads the
monetization of the next-generation Internet revolutions. The patented, high-powered
MediaRich engine enables real-time personalization and delivery of music, images and
video to any device. Equilibrium offers breakthrough cross-platform technology
solutions featuring interoperability and integration for the workgroup, enterprise
and web-server, delivering the same CORE technology for cross-platform
interoperability and integration virtually anywhere. Equilibrium’s Media Rich
software products are sold in more than two dozen countries. The company is a
Microsoft Gold Partner. To learn more about Equilibrium and its products, please
visit www.equilibrium.com


Web Site: http://www.ptools.com

Contact Details: For further information contact:

Julie O’Donnell, Bvisible Communications, www.bvisible.ie, julie@bvisible.ie,

(+353) 01-845 2401/ (+353) 087-1214913

Tom Skinner, pTools Software, Content House, 46 Stephen’s Place, Dublin 2, Ireland,

(+353) 01 - 678 9311, www.ptools.com

Sallie Olmsted/Jason Magner

Rogers & Cowan for Equilibrium

+1 (310) 854 8124 / +1 (310) 854 8128